Are you focusing on the wrong side of AI?

Most organizations begin with automation.

It’s the most visible and easiest place to start.

We’ll be sharing one question every other day. Each answer is intentionally concise: one thought that compounds into smarter AI leadership.

Today’s Question:
Is the real opportunity with AI automation or augmentation?

Automation is the obvious first step. But the larger opportunity is augmentation.

Automation removes repetitive tasks. Augmentation expands human capability.

When marketers combine their experience with AI’s ability to process information and explore scenarios quickly, something powerful happens. 

The quality of thinking improves. That’s the real shift.

Less time doing. More time thinking.

If you’re curious for more, you can explore the full series here:
[Explore the full AI Operating Model Series]

Kind regards,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]