Episode 2 of The AI Outcome Podcast: Virtual Customers

Author

Michael DeNunzio & Pete Monk
January 22, 2026

Episode 2 in our three-part series on redefining knowledge work is now live.

This latest episode of The AI Outcome podcast focuses on a capability that fundamentally changes how organizations decide: virtual customers.

In this episode, we unpack how virtual customers move insight out of reports and into daily decision moments—where strategy, messaging, pricing, and growth bets actually get made.

We cover:

  • Why personas and focus groups break down at modern decision speed

  • How virtual customers provide continuous, decision-moment feedback

  • Where virtual customers inform decisions—and where human judgment stays firmly in control

  • What this unlocks in wasted spend reduction, cycle-time compression, and decision quality

From the show:

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My headline for brands out there: the moat is really the system … If you start thinking like that—operationalizing, systematizing it, and applying the right diligence—that’s where you start to really get advantage here.

Available now on the major podcast platforms.

Listen to Episode 2
Apple Podcasts
Spotify

If you missed Episode 1 last week

Redefining Knowledge Work introduced the foundation for this series: PVAI’s AIMS™ (Augmented Intelligence Marketing System) new operating model that augments human teams with virtual professionals, virtual customers, and AI agents—so leaders reclaim time for strategy and judgment, not just execution.

Listen to Episode 1
Apple Podcasts
Spotify

Next week, we’ll bring the series together with a look at how virtual professionals elevate teams—replacing smart busy work with higher-value strategic output at scale.

Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]

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