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- From insight to execution: your AI Day ROI + Value Creation Audit
From insight to execution: your AI Day ROI + Value Creation Audit
Michael DeNunzio & Pete Monk
November 18, 2025
AI Day 2025 isn’t just about marketing ideas — it’s about turning them into execution that moves the business.
One of the pieces we’ll share is PVAI’s ROI + Value Creation Audit, built to help marketing organizations see exactly where AI can drive the most meaningful lift — on both the efficiency and growth sides of the business.
What It Is:
A structured look at your cross-functional or marketing workflows to identify the specific places where AI can reduce costs, increase productivity, streamline creative cycles, and accelerate customer-facing impact.
How It Addresses Your Needs:
• Identifies the highest-value opportunities for AI integration
• Provides concrete ROI estimates so you know where to invest first
• Highlights best-fit AI tools based on your priorities and operating model
It’s a practical way to bring the Dual-Impact Playbook to life — helping CMOs decide where AI improves internal performance and where it strengthens customer connection.
If you’re shaping your 2026 plan, this will give you a sharper lens on where AI can create both near-term wins and longer-term advantage. We’ll go deeper at AI Day 2025, happening Tuesday, December 2nd from 9:30–10:30 AM PST.
Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]
We’ve Pioneered an AI-First Management Consulting Model
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Let’s collaborate to ensure your leadership, teams, and processes are fully equipped to leverage AI’s potential. The opportunity is here—let's seize it together.
Please forward this email, let us know your thoughts, or to learn more, schedule a complimentary session or email Michael DeNunzio.
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