How can CMOs use AI to get closer to customers?

Leaders are no longer asking what AI is.

Instead, they’re asking how it actually improves how the business operates.

We’ll be sharing one question every other day. Each answer is intentionally concise: one thought that compounds into smarter AI leadership.

Today’s Question:
How can CMOs use AI to get closer to customers?

CMOs have always faced the same challenge: understanding customers.

AI is changing what’s possible and with the right systems in place, teams can:

• detect emerging customer signals

• analyze behavior patterns quickly

• identify hidden insights in data

• personalize engagement at scale

The result?

Marketing teams that can respond to customers faster and more intelligently than ever before.

If you’re curious for more, you can explore the full series here:
[Explore the full AI Operating Model Series]

Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]