How CMOs Are Linking Efficiency and Customer Connection

Marketing leaders are being pulled in two directions at once:
Deliver more with less and get closer to the customer than ever.

AI has become a primary lever that affects both sides simultaneously and that’s what this year’s AI Day is built around.

The Dual-Impact Playbook

More CMOs are moving past isolated AI pilots and building toward something bigger: a connected operating model that links internal performance to external customer impact.

1. Inside the Business: Where can AI remove friction?

This is the internal engine behind modern marketing. AI is helping teams:

• Cut cycle times across creative, analytics, and content

• Reduce operational cost and duplicate effort

• Speed up the insights that drive decisions

These internal moves compound into speed, clarity, and consistency.

2. Across the Customer Experience: Where can AI strengthen connection?

Externally, AI is reshaping the way brands understand and engage customers.
Leaders are using it to:

• See customer signals earlier

• Build more relevant journeys

• Improve the moments that drive conversion and loyalty

This is where customer closeness becomes measurable — and where growth accelerates.

Where the advantage really comes from

The organizations pulling ahead aren’t treating these as separate efforts. They're connecting them — internal efficiency feeding external relevance — creating a tighter, more responsive marketing system.

That’s the core of the Dual-Impact Playbook, and it’s what we’ll break down at AI Day 2025.

As you finalize your 2026 strategy, this session will help you pinpoint where AI creates the strongest leverage across your marketing organization.

Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]