Introducing Auggie: Stop Researching Customers. Start Knowing Them.

Nearly two years ago, we introduced a conviction: marketers shouldn’t be limited to static personas, episodic research, and generic AI output. They should be able to have ongoing customer conversations on demand.

Since then, that idea has evolved from an early capability inside ChatGPT, to live use in eight cohorts of our Mastering AI Skills for Marketers course, working hands-on with more than 120 marketers, to private beta programs with enterprise customers.

And now, to the software platform we are introducing today:

Auggie

Auggie is an always-on customer insight and marketing intelligence platform that empowers marketers to move beyond episodic research moments into continuous customer conversations and understanding. Now teams can pressure-test messaging, positioning, pricing, product launches, competitive comparisons, product-market fit, and more: on demand, before they launch, spend, or make decisions based on assumptions.

Stop Researching Your Customers. Start Knowing Them.

Here’s an example of the kinds of questions you can ask customers and the insights Auggie helps surface.

Most AI tools can generate an answer that sounds customer-like. But sounding like a customer is not the same as helping a marketer understand the customer.

What makes Auggie different and more powerful than generic LLM prompts is that Auggie is built to connect brand context with real-world customer signals. So when you talk with customers inside Auggie, you are not just getting fluent AI output, you are getting customer conversations on demand, grounded in real-world signal, shaped by your brand, your audience, your market, and the decision in front of you.

Auggie represents a new model for how brands understand their customers and how marketers work. 

Auggie is here to augment marketers. That is where the name Auggie comes from. Our mission is to help every marketer elevate their potential and unleash creativity, intuition, and impact on a scale we have never seen.

We’re beginning to invite marketers to experience it.

Explore Auggie and request early access to start talking to your customers: https://www.auggietalk.ai/