Three AI Questions Leadership Teams Are Asking Right Now

Three AI Questions Leadership Teams Are Asking Right Now

In the last AI Outcome, I wrote about the Potential and Peril of AI and how business leaders and employees are shifting from curiosity to urgency. That urgency was underscored again in the Wall Street Journal article, Walmart CEO Issues Wake-Up Call: ‘AI Is Going to Change Literally Every Job.’” (You should read it—it’s a concise look at how different employers are approaching this transition.)

It hit home because when a company of that scale speaks openly about the magnitude of workforce change ahead, it reflects the reality nearly every brand will be confronting. The blend of candor and uncertainty mirrors what we’ve been hearing in our own executive conversations. Across industries, leadership teams are wrestling with how to turn AI from a disruptive force into a defined strategy. Three questions keep surfacing:

1) “How do we move from AI potential to business and customer impact?”
Most teams have proofs-of-concept but lack a clear path from experimentation to measurable outcomes. The challenge is sequencing where AI drives efficiency, where it enhances customer experience, and how to prove value early enough to sustain investment.

2) “Do we pick one LLM or integrate several?”
Even companies deeply aligned with Microsoft or Google are realizing they’ll need to consider a multi-model approach blending OpenAI, Anthropic and others as new capabilities emerge. (In the past few weeks alone, we’ve seen Google launch Gemini Enterprise, and OpenAI unveil Sora 2, AgentKit, and Apps in ChatGPT, each expanding what’s possible.)

3) “How will AI change the way our customers experience the brand?”
From personalized journeys to real-time service agents, AI is reshaping every touchpoint. The opportunity is to turn automation into differentiation—scaling intimacy, not just efficiency. 

To help Marketing, Growth, Strategy, CX and Data leaders, we built the AI 2026 Strategy & Action Sprint - a focused, company-specific engagement that compresses months of alignment into four weeks. It’s designed to help leadership teams answer these exact questions, prioritize the right bets, and leave with a clear roadmap for 2026.

You can explore the details here:
👉 AI 2026 Strategy & Action Sprint

If it resonates, please reach out. I’m happy to walk through how we’d tailor it for your team. If someone in your network is exploring similar questions, please share it along.

Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]

We’ve Pioneered an AI-First Management Consulting Model
Human + Hybrid™

Let’s collaborate to ensure your leadership, teams, and processes are fully equipped to leverage AI’s potential. The opportunity is here—let's seize it together.
Please forward this email, let us know your thoughts, or to learn more, schedule a complimentary session or email Michael DeNunzio.

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