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What Top CMOs Are Learning About Product Content
Michael DeNunzio & Pete Monk
December 05, 2025
Most brands have more customer data than ever — and still struggle to translate it into connection.
That’s why we’re excited to welcome Purva Gupta, Co-Founder & CEO of Lily AI, as a featured guest at AI Day 2025.
Purva’s work sits at the center of a major shift in modern marketing: Turning the language customers use into the product understanding brands need.
Lily AI’s platform brings together high-quality, human-verified data and advanced AI to help brands:
Decode nuanced consumer language
Optimize product content and metadata
Improve search visibility and paid performance
Strengthen product-to-person match across millions of items
It’s one of the clearest examples of AI driving both sides of the Dual-Impact Playbook — improving internal performance while deepening external relevance.
Purva also brings a rare blend of retail insight and global innovation experience, from Saatchi & Saatchi and P&G to UNICEF Ventures, Eko, and now Lily AI.
We’re thrilled to have her join us.
Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]
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