Your AI Playbook For Getting Closer To Your Customers

Join us for PVAI Consulting's Third Annual AI Day!

Tuesday, December 2nd, from 9:30–10:30 AM PST (17:30–18:30 UTC / 18:30–19:30 CET).

PVAI Consulting’s Third Annual AI Day takes place on December 2nd, aligning with the anniversary of ChatGPT’s launch on November 30, 2022.

This year’s AI Day focuses on the Dual-Impact Playbook: the moves CMOs are making that drive “customer closeness” on both sides of the business. Internally, by cutting time and cost. Externally, by remapping their approach to connecting with customers.

What You'll Learn & Agenda:

• Dual Impact Frame: You’ll see how AI delivers impact on two critical fronts: internally, through automation and augmentation of talent and workflows; and externally, by enabling more inquisitive customer discovery, smarter acquisition, and deeper retention. 

• Operational Excellence: Discover how leading companies are using AI to drive real customer impact and measurable business growth — with clear metrics and actionable takeaways for executives.

• From Story to Connection: Learn how brands are using AI to tell better stories, from groundbreaking campaigns to full-length creative projects, and how creative direction, workflow, and brand safety are evolving in this new era.

• Six 2026 Plays: We’ll break down the “table stakes” every company must now deliver, including agent-optimized content, real-time personalization, and proactive service with predictive support. Then we’ll step into the next frontier, from predictive empathy to AI-curated ecosystems and a redefined model of knowledge work that blends humans, virtual employees, and intelligent agents.

Why This Matters Now

Most teams are piloting AI. The best are rebuilding their business around it.

This isn’t a tech story, it’s a growth story. In the next year, the advantage won’t come from adopting new tools, but from integrating AI into the way decisions are made, customers are understood, and value is delivered.

Leaders are already seeing faster cycles, sharper insights, and tighter alignment between strategy and execution. The difference isn’t access to technology, it’s how it’s put to work.

This session shows what that looks like in practice: the models, plays, and leadership moves that turn AI momentum into measurable business impact.

If you’re shaping your 2026 strategy, this is where you’ll see what leading looks like.

With 2026 on your roadmap… this is your starting line. 

Best,
Michael DeNunzio
Managing Director, PVAI Consulting
[email protected]